All you need is an idea

This year, Ocean Outdoor Denmark launches the very first and annual Digital Creative Competition.

The creative competition where advertising agencies, media agencies, design studios, digital agencies, brands and in fact everyone whom can challenge the limits within Digital Out of Home are welcome to compete for the grand prize of
1.500.000 DKK in total in gross media budget. A budget that can be spent on any digital screen in the Ocean Outdoor Denmark network.

The Digital Creative Competition

A competition where everyone with a customer / client can develop innovative concepts for the screens within Digital Out of Home. In 2010, Ocean Outdoor UK organized the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising.

Ten editions later, the technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, streaming, augmented reality and 3D simulations. Ocean continuously invests in new innovative opportunities to enable brands to have better contact with their target groups. With the right support technology and insights, the possibilities for brands, agencies and the general public are endless.

Prizes and categories

Entries will be judged by the jury. We accept entries from both commercial and non-profit campaign ideas.

The jury awards a 1^st and a 2^nd place: The winning prizes will be an amount in media gross value that is fully usable on all of our digital screens within Ocean Outdoor Denmark’s network, including DeepScreenTM.

1^st place: 1.000.000 DKK

2^nd place: 500.000 DKK

*The cost of the DeepScreen^TM licence will be deducted from the total value.

Terms and conditions apply

Creative Brief

We are looking for creative concepts that take full advantage of the opportunities and push the boundaries within Digital Out of Home. Are you this agency or have you perhaps been going around with the perfect campaign idea for several years, not having a platform to show it on? See the steps below on how to participate.

We are open to all ideas and want to ensure that participation is easy and accessible to all. Advertising, design, content or media agency, advertiser, digital hero or all-round genius.

Whether your idea has been developed in / on a post-it note, after effects or photoshop, it doesn’t matter. Everything is allowed as long as the idea is ready and it meets a number of selection criterias. For example, the idea must be original, and it must not yet have run on another media platform. In addition, all ideas must follow the rules of the Danish Advertising Code.

To help you visualize your concept we’ve put together a pack of templates for several of our locations. If you need any help using these files or need anything else – please get in touch

Step 1 Concept

Develop your concept based on the above summary. Keep it relevant to the brand, purpose and medium. Make sure you have permission when submitting ideas from your client / brand.

In addition to your pictures, we also want a short explanation of your idea in a maximum of 500 words. In this we want to read how you see your idea live, on which screens, how it fits with the brand, who you want to reach with it, etc.

Step 2 Visualization

To keep the participation process as simple as possible, we ask you to make a number (max. 5) visualizations of your concept. We have a good dose of templates and other assets for you that you can use for visualization. The clearer the better, but remember that we do not need “final artwork” yet.

To make it even easier, you can also draw your idea on paper or sticky notes. Take pictures of it and send it in.

Step 3 Submit idea

When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.

Make sure you have read the terms and conditions. By submitting your work, you accept the terms.

Visualize your idea

If you cannot visualize your idea, no problem. We have both a Campaign Preview Tool where an idea can be tested and various templates where ideas can come to life. As stated, it is also possible to make a sketch on paper.

Do you need some inspiration to explore DOOH’s possibilities? Plan a brainstorm with one of our account managers or someone from our content team. In the end, Ocean helps visualize the ideas the jury has chosen as a challenger.

Terms and conditions

The idea must be new and non-existing.
The idea may not yet be running on another media platform.
We are open to all creative ideas, expressions and messages.
Is the message effectively conveyed on the DOOH screens?
Are DOOH’s unique features well used?
Is the idea relevant to the brand / business goals?
There must be approval from the brand / customer to participate in the competition.
The ideas must follow the rules of the Danish advertising code.
Our usual point lengths are 5 an 10 seconds, but it is also possible to dominate the entire 60 second loop. Note that the total media value to be used is based on a frequency of around 1/10 SoV.
Full motion content is possible.

Full Terms & Conditions

Jury & Event

The jury consists of a mixture of well-known faces with different backgrounds in creative, digital, innovation or media. A composition to represent the whole spectrum. The finalists will be announced after the first jury round. All entries that meet the selection criteria will be presented to the judges.
The competition is conducted both offline and online.

More information

If you have any questions or need more information? Contact us and we will be happy to help you! It is possible to plan a brainstorm or a meeting to explore the possibilities with our team members.

Reach out at: dccnordics@oceanoutdoor.dk